Knowing what consumers see is a vitalfirst-step to ensuring marketing effectiveness. Eye tracking offers a unique method to objectively measure consumers' attention and spontaneous responses to adv..
Investing in equity shares is like taking a risk and investors seek those financial indicators and measures that have significant impact on share price to take investment decisions. Past studies ha..
The purpose of this paper is to analyze the movements of some macroeconomics factors and indices in India since the adoption of flexible inflation targeting. The paper begins with studying the evol..
IPO market globally has experienced a journey worth studying. IPO market in India has witnessed substantial ups and downs over the last 15 years owing to dot-com crisis and global financial crisis...