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Characteristics of an Artificial Neural Network and its use in Business

Improvements in compute power over the years has helped mathematicians and computer scientist to mainstream complex mathematical models and prediction for business. One such method is using Artificial Neural Networks (ANN) which is helping business community to augment their abilities to predict business outcomes. Current researches in ANN has led to significant progress in understanding customer behaviour, financial risk, prevent fraud among many others. A significant role has also been played by cloud computing companies like Amazon, IBM, Microsoft together with open source initiatives of organizations like Apache Foundation, Google etc., has helped the cause of the erstwhile business manager who were otherwise were having limited tools to predict, say, sales for the next quarter.. In this paper, we describe the basics of an artificial neural networks and its usage in businesses.

You can download the entire research paper from the link below.

First Author: Abhijit Dasgupta

Second Author: Dr. Raja Roy Choudhury

Link: http://ijream.org/papers/IJREAMV03I103416.pdf