MMS -Masters In Management Studies Marketing - N.L.Dalmia

course OVERVIEW


N.L.Dalmia Institute of Management Studies and Research offers a 2 years Full Time Master in Management Studies (MMS) program of University of Mumbai.This course is approved by the All India Council for Technical Education (AICTE). NLDIMSR is among the few institutes in India that admits only meritorious students without any Management Quota, thus adhering to high ethical and moral standards set by its founder, the late Shri. Niranjanlalji Dalmia



course Highlights

course Architecture

CURRICULUM

 

MMS – MARKETING
Ist Year - Foundation Course 

SEMESTER 1 SEMESTER  2 
  •  Perspective Management
  •  Financial Accounting
  •  Business Statistics
  •  Operations Management
  •  Managerial Economics
     Electives (Any 3)
  •  Effective And Management   Communication
  •  Business Ethics
  •  Ecommerce
  •  Organizational Behaviour
  •  Introduction To Creativity And     Innovation Management
  •  Foreign Language (Other Than   English)
  •  Negotiation And Selling Skills
  •  It Skills For Management And   Technology Platform
  •  Information Technology For   Management
  •  Personal Grooming / Personal   Effectiveness
  • Marketing Management
  • Financial Accounting
  • Operations Research
  • Business Research Methods
  • Human Resource Management
    Electives (Any 3)
  • Legal & Tax Aspects Of Business
  • Cost & Management Accounting
  • Business Environment
  • Ethos In Indian Management
  • Corporate Social Responsibility
  • Analysis Of Financial Statements
  • Entrepreneurship Management
  • Management Information System
  • Developing Teams & Effective Leadership
  • Intellectual Capital And Patenting

 

MMS –MARKETING
IInd Year - Core Specialization 

SEMESTER 3  SEMESTER 4 
  • Sales Management
  • Marketing Strategy
  • Consumer Behaviour
  • Services Marketing
  • Product & Brand Management
  • Summer Internship
    Electives (Any 1)
  • Retail Management
  • Rural Marketing
  • Marketing Analytics
  • Digital Marketing
  • Customer Relationship Management
  • Marketing Research & Analysis
  • Event Management
  • Health Care Marketing
  • Distribution & Scm
  • Tourism Marketing
  • Marketing Of Banking & Financial Services
 
  • Project Management Final Project (300 Marks)
    Electives (Any 1 )
  • Integrated Marketing  Communications
  • Business To Business Marketing
  • International Marketing
  • Trends In Marketing

 

 

 

 



ADVANTAGE

N.L.Dalmia is one of the best MMS institutes in Mumbai where the learning objectives of the program are transmitted through new age teaching-learning methods that includes extensive use of case studies, business games and simulations, research projects, coaching and mentoring. At NLDIMSR students are encouraged to develop a sensitivity which enables them to become successful business leaders.The 1st year of the program builds a robust foundation as the students are taken through various subjects on business ad entrepreneurship. In the 2nd year the students specialize in one of the disciplines that includes Marketing and Finance.

WHY THIS

Nationally and internationally acclaimed faculty members bring forth a right mix of industry –academic experience, providing a holistic perspective of innovative thinking, a key add to business value in today’s fast changing and competitive environment thereby making N. L. Dalmia Institute of Management Studies and Research one of the most sought after PGDM colleges in Mumbai.

ELIGIBILITY

As per guidelines of University of Mumbai and Directorate of Technical Education, State of Maharashtra.  For details regarding eligibilty creiteria, entrance test and selection process please visit to Directorate of Technical Education website : www.dte.org.in

 

Under Intake : 120 seats. NLDIMSR is linguistic minority Institute (Mother Tongue - Hindi and Domiciled of State of Maharashtra). Hence 51% of the seats are reserved for linguistic Minority students and admission is through DTE CAP round only.

FEE

Please contact admission department

Submit your application online (free of cost) Appear for further evaluation comprising written tests (test of reasoning, numerical ability, english comprehension), followed by 2 round of interviews to understand the statement of purpose of the student to join the program

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