Master's Degree in Marketing Management (MMM) - N.L.Dalmia

course OVERVIEW


In a rapidly growing competitive world, survival of the fittest is the norm. Education is the only way to keep oneself abreast with the world and cope with these rapid changes. NLDIMSR is one of the few Part time MBA colleges in Mumbai that strives to impart high quality education with a good blend of Industry and academics that ultimately leads to increased employ ability NLDIMSR offers a 3 years Master’s degree course in Marketing Management (MMM). MMM has become one of the most desired degrees by the employers in recent years. The integrated marketing perspective offered at NLDIMSR makes it one of the best MMM courses in Mumbai thereby helping an executive to scale up to the top management positions. The skillset acquired can also help explore other career options like consulting and entrepreneurial management.



course Highlights

course Architecture

CURRICULUM

 

PART TIMe MBA- Master’s Degree in Marketing Management (MMM)
Ist Year 

SEMESTER 1 SEMESTER  2 
  • Principles Of Management
  • Financial Accounting
  • Organisational Behaviour
  • Managerial Economics
  • Business Communication
  • Quantitative Methods In Management
  • Production Management
  • Business Research Methods
  • Marketing Management
  • Legal Aspects Of Business
  • Cost & Management Accounting
  • Human Resources Management

 
IInd Year  

SEMESTER 3  SEMESTER 4 
  • International Business
  • Management Information Systems
  • Financial Management
  • Taxation
  • Creativity & Innovation Management
 
  • Product & Brand Management
  • Sales Management & Sales Promotion
  • Consumer And Industrial Buyer Behaviour
  • Financial Aspects Of Marketing
  • Distribution And Supply Chain Management

 

 IIInd Year

      SEMESTER 5          SEMESTER 6 
  • Services Marketing
  • Marketing Research & Analytics
  • Customer Relationship Management
  • Retail Management
  • Industry Oriented Dissertation Project
 
  • Strategic Management
  • Strategic Marketing Management
  • Integrated Marketing Communications &
  • Digital Marketing
  • Media Planning & Strategy
  • Event Management

 

 

 

 



 

 



ADVANTAGE

The pedagogy followed by faculty members at NLDIMSR matches international standards way beyond brick and mortar learning .All the Part time MBA courses at NLDIMSR are Industry-aligned and innovative with dynamic curriculum of global relevance strives to Part-Time MBA gives an opportunity to enhance one’s knowledge , potential, and expand your corporate network, all while maintaining a balance between your personal and professional lives. Total Intake :- 90 Seats

WHY THIS

NLDIMSR has a highly qualified faculty team who are alumni of prestigious national/international Institutes with a good blend of industry and academic experience. For overall development of the students, the Institute conducts personality development courses and training camps. The Institute regularly conducts guest lectures for its students by inviting CFOs, CEOs and Vice-President from various companies to give a right mix of Industry-Academic experience

ELIGIBILITY

Bachelors Degree (10+2+3) from a recognized University and minimum 2 years of work experience after graduation completed on or before 30the June 2018 is mandatory

FEE

Please contact admission department

Submit your application with admission form fee of rs 2000 Appear for further evaluation comprising written tests (test of reasoning, numerical ability, english comprehension), followed by 2 round of interviews to understand the statement of purpose of the student to join the program

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