Post-Graduate Program in Marketing - N.L.Dalmia

course OVERVIEW


N. L. Dalmia Institute of Management Studies and Research offers a 2 year Full time Post- Graduate Diploma in Marketing (PGDM) approved by AICTE, Ministry of HRD Govt. ofIndia. The program is covered over 4 semesters, providing high quality Management Education and highly researched course curriculum. Nationally and internationally acclaimed faculty members bring forth a right mix of industry – academic experience, providing a holistic perspective of innovative thinking, a key addition to business value in today’s fast changing and competitive environment.



course Highlights

course Architecture

CURRICULUM

 

PGDM – MARKETING
Ist Year - Foundation Course 

SEMESTER 1 SEMESTER  2 
  • Perspective Management
  • Managerial Economics
  • Organizational Behaviour
  • Effective And Management Communication
  • Business Statistics
  • Financial Accounting
  • It For Management & Excel
  • Operation Management
  • Legal Aspects Of Business
  • Marketing Management-I (1/2 Credit)
  • Financial Management
  • Cost And Management Accounting
  • Operation Research
  • Human Resource Management
  • Business Research Methods
  • Taxation
  • Business Environment
  • Digital Marketing (Aic*)
  • Marketing Management-Ii (1/2 Credit)                                        *Aic = Additional Innovative Course

 

PGDM – MARKETING
IInd Year - Core Specialization 

 

SEMESTER 3  SEMESTER 4 
  • Strategic Management
  • International Business
  • Marketing Strategy
  • Sales Management
  • Consumer Buying Behaviour
  • Product & Brand Management
  • Marketing Research & Analysis (Elective)
  • Supply Chain Management (1/2 Credit Course)
  • Retail Management (1/2 Credit Course)
  • Integrated Marketing Communication
 
  • Service Marketing
  • Project Management
  • Management Project

    Additional Certificate Courses

  • Markstrat (Business Game Simulation)
  • Business Analytics
  • Web Analytics

 

 

 

 



ADVANTAGE

A three week long Induction Program at the commencement of the course encompassing a Plethora of activities on team building, leadership, personality development, inter-personal skills and self-defense fine tunes and gears up the students in the direction of becoming successful business leaders and entrepreneurs.

WHY THIS

Nationally and internationally acclaimed faculty members bring forth a right mix of industry –academic experience, providing a holistic perspective of innovative thinking, a key add to business value in today’s fast changing and competitive environment thereby making N. L. Dalmia Institute of Management Studies and Research one of the most sought after PGDM colleges in Mumbai.

ELIGIBILITY

Passed minimum three year duration Bachelor’s Degree awarded by any of the Universities recognized by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent. The candidate has also to appear for any of the six entrance examinations: CAT/XAT/CMAT/MHCET/MAT/ATMA The  selection process involves GD-PI session as well as document verification for his academic qualification from school to graduation.

FEE

Please contact admission department

Submit your application online (free of cost) Appear for further evaluation comprising written tests (test of reasoning, numerical ability, english comprehension), followed by 2 round of interviews to understand the statement of purpose of the student to join the program

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