Post-Graduate Program in Marketing - N.L.Dalmia

course OVERVIEW


We offer a 2-year Full-time Post Graduate Diploma in Marketing (PGDM) approved by All India Council for Technical Education (AICTE), Ministry of HRD Govt. of India. The program is covered over 4 semesters, providing high-quality Management Education and highly researched course curriculum. Nationally and internationally acclaimed faculty members bring forth a right mix of industry-academic experience, providing a holistic perspective of innovative thinking, a key addition to business value in today's fast-changing and competitive environment.



course Highlights

course Architecture

CURRICULUM

 

PGDM – MARKETING

SEMESTER 1

SEMESTER  2

 

 

Foundation:

  • Principles and Practices of Management
  • People & Performance-I
  • Managerial Economics
  • Financial Accounting
  • Business Statistics
  • Corporate Social Responsibility-I

 

Core:

  • Design Thinking
  • Operations Management
  • Business Law
  • Taxation (Direct & Indirect)
  • Strategic Information Technology
  • Business Communication

Foundation:

  • Marketing Management
  • Financial Management
  • Operations Research
  • Business Research Methods
  • People & Performance-II
  • Corporate Social Responsibility-II 

 

Core: (Marketing Specialization)

  • Digital Marketing
  • Marketing Metrics Audit & Evaluation
  • Advanced Web Analytics
  • Business Environment
  • Cost & Management Accounting     

 

SEMESTER 3

SEMESTER  4

Core:

  • Strategic Marketing Management
  • Consumer Buying Behaviour & Marketing Touchpoint Analysis
  • Sales & Distribution Management
  • Marketing Communications

 

Electives: (Any 4 out of 8)

  • Strategic Brand Management
  • Market Research
  • International Marketing
  • Science of Retailing
  • Customer Relationship Management
  • Behavioural Economics
  • Supply Chain Management
  • Rural Marketing

 

  • Industrial Visit (National/International)                   
  • Summer Internship                     

Core:

  • Services Marketing
  • Business Analytics
  • Project Management
  • Capstone Project (300 Marks)                           

ADVANTAGE

A two-year program encompasses a plethora of activities on team building, leadership, personality development, interpersonal skills and self-defence fine tunes and gears up the students in the direction of becoming successful business leaders and entrepreneurs.

WHY THIS

Nationally and internationally acclaimed faculty members bring forth a right mix of industry-academic experience, providing a holistic perspective of innovative thinking, a key addition to business value in today's fast-changing and competitive environment thereby making us one of the most sought-after PGDM colleges in Mumbai.

ELIGIBILITY

Passed minimum three-year duration Bachelor's Degree awarded by any of the Universities recognized by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent. The candidate has to appear for any of the six entrance examinations: CAT/XAT/CMAT/MHCET/MAT/ATMA The selection process involves GD-PI session as well as document verification of academic qualifications from school to graduation.

FEE

Please contact admission department.

Apply online with your expression of interest and await further intimation with respect to submission of application form and admission procedures in due course.

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