MBA in Marketing is one of the most common fields when it comes to pursuing a course in business administration. As the name suggests it is all about marketing that involves promotion of the products that a company manufactures and developing an understanding of the behavior of the consumers and their respective demands. It is also one of the most challenging fields as it is never easy to understand human nature. MBA in Marketing is almost always the first preference of the candidates as the job opportunities are many. The real skills revolve around the ability of the candidates to be good at playing with words so that they can convince people around them.
Why MBA in Marketing?
MBA in Marketing is the best option for those who are extroverts, make friends easily, are talkative and have the power to captivate others through their words. Since Marketing department is one of the main departments of each and every organization, therefore, no matter what your basic interest is, you can get a chance to explore several opportunities in a wide array of fields inclusive of entertainment, media, promotions, advertisements, sales or other applied management fields. Everything has a value only when it can be sold off and it is the responsibility of a marketing manager to promote the products in a manner that they are attractive enough for the customers. The course helps the candidates develop their skills in terms of strategic planning, market research, marketing campaigns, and consumer behavior, cost-volume and profit, and analysis of demand. There is also a stern requirement for good communication and presentation skills. Thus, MBA in marketing can be considered to be an all-round development course that helps the candidates to build their personality and get acquainted with the business world in the real sense.
The Scope of MBA in Marketing
The enrolment to this program can help the students learn about sales, fields of marketing and its inter-related dimensions, management skills that are executive in nature as well as the leading ones. The consumer trends, market strategies, management of the product as well the market research across all different industries are some other factors that are looked upon by the students who opt for MBA in Marketing. This course provides an exemplary view of tactics that are to be applied for sales, promotions, and advertising and branding as well as generating demand among consumers for a specific product. The scope is vast, it all depends on the capabilities and the abilities that a candidate possesses and also on his wisdom to utilize the opportunities that he/she is bound to come across.
Career Options after MBA in Marketing
MBA in Marketing, as suggested, complies with almost all the fields and all the companies seek professionals from this background. This refers to the fact that the opportunities for candidates who have marketing as the specialization in their MBA degree are many and they have a number of options to choose from. It can either be direct marketing or digital marketing but may whatever it is good with a heavy package. There are a few specific skills required and if most or all of them are imbibed then a fat package is a guarantee. Some of the skills like good command over language, both written as well as spoken along with excellent presentation skills are a must. In addition to that, good analytical skills, logical reasoning power, a knack for listening to others and most importantly the ability to convince and/or influence others can offer you good job opportunities. Some of the options available as the career progress from marketing executive include being a marketing manager for a region, then a territory or an area and can reach as high as director. The other options include becoming a marketing and business development manager, sales representatives and/or a brand manager. You can also play an important role by being the asset manager, media planner, product manager, or head of digital marketing.
- Marketing Managers: Responsible to lead the marketing team and ensure the growth of business and servicing of existing customers. On average they earn a salary of Rs. 6.5 Lakhs in India per year
- Brand Managers: Responsible for marketing positioning of Company and Product Brands through advertising, media and public relations. On average they earn a salary of Rs. 7.6 Lakhs per annum in India
- Market Research Analyst: Responsible for carrying out research work required to make recommendations to top management over issues like time, price and area of the launch of a new product, need of customers, Competition Analysis etc. on an average they earn an annual income of Rs. 3.1 Lakh in India
- Sales Manager: Kind of basic marketing job, where professional is responsible to meet revenue targets, customer servicing and feedback over the business to higher management. On average they earn an annual income of Rs. 5.3 Lakhs
- Product Manager: Professionals responsible for design, specifications, and positioning of the company’s products. He monitors the product’s performance and feedback in the market place and takes a call if some changes are required. They earn compensation of over Rs. 10 Lakhs per year
- Corporate Sales Manager: Professionals engaged in B2B sales and directly coordinating with the purchasing department or top management of companies to ensure sales of its products. On average they earn compensation of Rs. 5.5 Lakhs per year
- Digital Marketing Manager: A new role which is gaining immense importance which deals with ensuring a positive digital image of the company and its products among Internet Users. They strive to bring traffic to the company’s website and social networking websites profile to increase brand visibility and turn potential customers into loyal customers. They earn an annual salary of Rs. 4.5 Lakhs.
If an MBA in Marketing now sounds like a good career option for you, we recommend you check out the 2-year course being offered at N.L. Dalmia. It’ll be the perfect first stepping stone and a rock-solid foundation to your way up the ladder of success.
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