Ace Club along with the Marketing Placement Committee of N.L. Dalmia Institute of Management Studies and Research organized a guest session on “Market Research- Perspectives”. It was our privilege to host Mr. A K Balaji Prasad- A PGDM from IIM Calcutta, Balaji is a career researcher and innovator, and a much sought-after strategist. His strategic perspectives and acumen guide the business directions provided for each study that Drshti undertakes.
Below are few points which were covered in the guest lecture:
1) Research is not just a process but a state of mind that every marketing professional needs
2) How the social environment, market environment, and the marketing context play a role in research
3) Got insights on the Market Research process
4) What are qualitative and quantitative research and when do we use them.
5) The Problems and decisions taken during the Product Life Cycle Stages.
It was indeed an enlightening session. Thank you Mr. Jayanta Sengupta Dr. Baisakhi Mitra Mustaphi for bringing such an inspirational speaker. We are extremely grateful to Mr. A.K.Balaji Prasad for the insightful session.