Ace Club along with the Marketing Placement Committee of N.L. Dalmia Institute of Management Studies and Research organized a guest session on “CRM- Tying Customers to you with Hoops of Steel”.
We feel extremely proud of the fact that we hosted Mr. Ajay Row for this insightful session.
The takeaway from the sessions was, we ought to ask 3 important questions while building customer relationships:
a) Who is valuable to me?
b) What is valuable to them?
c) How do I extract and deliver value?
Successful CRM programs actively build long-term relationships with individual customers by effectively managing experiences.