Ace Club, along with the Marketing Placement Committee of N.L. Dalmia Institute of Management Studies and Research organized a guest session on “Media Planning and Buying”.

We feel extremely proud of the fact that we hosted Mrs. Pratibha Vinayak for this insightful session.

The takeaway from the session was that the media planning and scheduling process involves various stages like forming the media brief, understanding the brand, market, and consumers, developing media mix and media strategy, media planning and scheduling, buying and negotiation, implementation and monitoring, reporting and reviewing and finally the post-campaign analysis and learning.

Also, consumers absorb messages differently and react differently, and thus developing a media strategy by closely monitoring the consumers is very important for businesses.