World renowned management guru Peter Drucker once said, “Culture eats Strategy for Breakfast”. What he implied is that no matter how good the company’s strategy is, if the culture doesn’t match up, it would be difficult for the company to be successful in the long run. What is work culture? The key guiding principles for […]
An in-depth understanding of the consumer’s buying behaviour enables marketers to get an idea of what makes the consumer buy or reject their product if it satisfies their need. It enables marketers to understand not only the habits of consumers but also the factors that influence their decision to buy a specific product. Consumer behaviour […]