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A Guide to Career Opportunities After MBA in Marketing

MBA in Marketing is one of the most common fields when it comes to pursuing a course in business administration. As the name suggests it is all about marketing that involves promotion of the products that a company manufactures and developing an understanding of the behavior of the consumers and their respective demands. It is also one of the most challenging fields as it is never easy to understand human nature. MBA in Marketing is almost always the first preference of the candidates as the job opportunities are many. The real skills revolve around the ability of the candidates to be good at playing with words so that they can convince people around them.

Why MBA in Marketing?

MBA in Marketing is the best option for those who are extroverts, make friends easily, are talkative and have the power to captivate others through their words. Since Marketing department is one of the main departments of each and every organization, therefore, no matter what your basic interest is, you can get a chance to explore several opportunities in a wide array of fields inclusive of entertainment, media, promotions, advertisements, sales or other applied management fields. Everything has a value only when it can be sold off and it is the responsibility of a marketing manager to promote the products in a manner that they are attractive enough for the customers. The course helps the candidates develop their skills in terms of strategic planning, market research, marketing campaigns, and consumer behavior, cost-volume and profit, and analysis of demand.  There is also a stern requirement for good communication and presentation skills. Thus, MBA in marketing can be considered to be an all-round development course that helps the candidates to build their personality and get acquainted with the business world in the real sense.

 

The Scope of MBA in Marketing

The enrolment to this program can help the students learn about sales, fields of marketing and its inter-related dimensions, management skills that are executive in nature as well as the leading ones. The consumer trends, market strategies, management of the product as well the market research across all different industries are some other factors that are looked upon by the students who opt for MBA in Marketing. This course provides an exemplary view of tactics that are to be applied for sales, promotions, and advertising and branding as well as generating demand among consumers for a specific product. The scope is vast, it all depends on the capabilities and the abilities that a candidate possesses and also on his wisdom to utilize the opportunities that he/she is bound to come across.

 

Career Options after MBA in Marketing

MBA in Marketing, as suggested, complies with almost all the fields and all the companies seek professionals from this background. This refers to the fact that the opportunities for candidates who have marketing as the specialization in their MBA degree are many and they have a number of options to choose from. It can either be direct marketing or digital marketing but may whatever it is good with a heavy package. There are a few specific skills required and if most or all of them are imbibed then a fat package is a guarantee. Some of the skills like good command over language, both written as well as spoken along with excellent presentation skills are a must. In addition to that, good analytical skills, logical reasoning power, a knack for listening to others and most importantly the ability to convince and/or influence others can offer you good job opportunities. Some of the options available as the career progress from marketing executive include being a marketing manager for a region, then a territory or an area and can reach as high as director. The other options include becoming a marketing and business development manager, sales representatives and/or a brand manager. You can also play an important role by being the asset manager, media planner, product manager, or head of digital marketing.

 

  • Marketing Managers: Responsible to lead the marketing team and ensure the growth of business and servicing of existing customers. On average they earn a salary of Rs. 6.5 Lakhs in India per year
  • Brand Managers: Responsible for marketing positioning of Company and Product Brands through advertising, media and public relations. On average they earn a salary of Rs. 7.6 Lakhs per annum in India
  • Market Research Analyst: Responsible for carrying out research work required to make recommendations to top management over issues like time, price and area of the launch of a new product, need of customers, Competition Analysis etc. on an average they earn an annual income of Rs. 3.1 Lakh in India 
  • Sales Manager: Kind of basic marketing job, where professional is responsible to meet revenue targets, customer servicing and feedback over the business to higher management. On average they earn an annual income of Rs. 5.3 Lakhs 
  • Product Manager: Professionals responsible for design, specifications, and positioning of the company’s products. He monitors the product’s performance and feedback in the market place and takes a call if some changes are required. They earn compensation of over Rs. 10 Lakhs per year
  • Corporate Sales Manager: Professionals engaged in B2B sales and directly coordinating with the purchasing department or top management of companies to ensure sales of its products. On average they earn compensation of Rs. 5.5 Lakhs per year 
  • Digital Marketing Manager: A new role which is gaining immense importance which deals with ensuring a positive digital image of the company and its products among Internet Users. They strive to bring traffic to the company’s website and social networking websites profile to increase brand visibility and turn potential customers into loyal customers. They earn an annual salary of Rs. 4.5 Lakhs.

If an MBA in Marketing now sounds like a good career option for you, we recommend you check out the 2-year course being offered at N.L. Dalmia. It’ll be the perfect first stepping stone and a rock-solid foundation to your way up the ladder of success.

 

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Career Opportunities After MBA in Finance

An MBA in Finance grad has ample of opportunities waiting around, all he needs to do is grab it. All of this because of the diverse skill set he possesses. There are thrilling careers in financial consultancies, financial institutions, and banks. To be more specific, you can get into fields like merchant banking, investment, and consumer banking, international finance, corporate finance, and institutional finance.  Once you build up your work experience then you can serve on government committees and add your inputs to the policy-making issues. You can also provide consultation services to government and corporate organizations.

 

Students earning an MBA in Finance open up a multitude of business doors, depending on their chosen specialty. Salaries and options depend on where the graduate goes to work and what line of financial management they choose to follow.

 

Financial knowledge is a key component in many aspects of the business world. For this reason, a background in finance can open a number of doors for employment options. The range of careers open to graduates with an MBA in Finance comes with a corresponding range of potential salaries. Options range from analytical to executive roles.

 

Jobs after MBA in Finance

 

  • Business Finance – entry-level positions in a credit or treasurer’s division where employees may analyze credit applications, support in the management of bill collections, manage cash & short-term investments, prepare budgets, and handle bank relations
  • Financial Institutions – Graduates joining commercial banks may train in various departments for 6-12 months until they begin positions in lending, branch supervision, operations, internal auditing, trusts, and investments
  • Investments – Security analysis and investment portfolio management. Experience is usually necessary
  • Insurance and Risk Management – Entry-level positions in areas of management training, claims adjustment, underwriting, credit management, and sales. Careers extend into employee benefits, managing exposure to financial risk, reinsurance
  • Personal Financial Planning – Graduates work for an independent financial planning company or a regional branch of a national financial services company, providing services in the areas of investment, insurance, tax, retirement, and estate planning

 

Finance Careers after MBA Finance in Private Sector:

Obviously beyond the public sector, the finance careers in the private sector are more lucrative as the private sector, obviously is more dynamic and offers a lot larger salaries to the students of finance. Because this sector grows faster than the public sector, the chances of exciting opportunities are more. Some of the posts that are available for students at the entry level are:

 

  • Credit Risk Management Analyst
  • Financial Research Analyst
  • Financial/Securities/Investments Analyst
  • Personal Financial Adviser
  • Portfolio Manager

 

Pay Scale Provided in MBA Finance:

Let’s talk about the money, majorly the pay scale depends on the business school from where you are graduated. The greater the reputation of the b-school, better the pay package, also the financial guys have always got the creamier pay package even better than the marketing guys. Tier 1 colleges that include Top MBA colleges in India like IIMs and the likes provide financial students with placements at an average of 10 – 15 lakhs p.a., quite a wealthy salary for a fresher.

If you have work experience and want to pursue a masters in management course in finance then an MBA at N.L. Dalmia is the right fit for you. It’s a 2 year MBA course and inculcates all of the teachings one is expected to receive during an MBA. As the students are taught about the finer aspects of economics, banking, accounting and market structure etc in this MBA program, they will prove to be valuable for firms, especially firms in the banking sector. So if you’re thinking of pursuing an MBA in Finance, go for it, the future looks bright for you.

 

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How Much Does Where You Study Matter for Your MBA?

As well as the choice of the school itself, the physical location of your chosen MBA has a significant impact on your business school experience too, both inside and outside the classroom. It’s very unlikely you wouldn’t take location into account, at least in some respects, when deciding where to study your MBA, but it’s maybe not going to seem as important as the business school’s reputation or the course content. So, how much does location actually matter?

Many people aspire to hold positions of responsibilities in Managerial roles, such as that of a CEO, CFO or CMO, whereas some aspire to be entrepreneurs in the future. The most common approach to enter and excel in a managerial career is by completing an MBA. If approached in the right way, MBA can prove to be more than just a certificate added to your existing arsenal of courses and certifications. It opens your eyes to many aspects of the business world which otherwise would not have been of knowledge to you.

Deciding the place where one pursues their MBA is of utmost importance to people, given how corporates prefer colleges based on their history and reputation. Universities globally, such as Harvard, Stanford, Yale and IIMs in the case of our country, tend to get a chunk of the reputed corporates who pick up their students for corporate roles, whereas these corporates don’t tend to go to other B Schools to hire. The location shouldn’t be decided, keeping the job opportunity at the end of your MBA tenure in mind, but should be selected keeping in mind the courses you would like to study during these 2 years, to gain knowledge on the domain of study.

An MBA shouldn’t be perceived as an entry ticket to a managerial career but rather as two years of your life which you dedicate to improving yourself as a person and your knowledge on various aspects of your domain, through additional reading of books, business magazines or journals. Earning your MBA from a highly reputed B school would give you a great boost at the initial stage of your career, but the curriculum would be very hectic, given which one would not get enough time to work on individual development and knowledge enhancement. On the other hand, earning your MBA from a lesser known university might not give you a great boost right at the start, but once you have enough valuable experience in the domain of choice, you would be able to scale up the corporate ladder just as smoothly as an MBA grad from a highly reputed B School.

Consider the example of Warren Buffet. He does not have an MBA, but has successfully built Berskhire Hathaway and is also known for his great managerial skills apart from being known as the best investor alive to date. He spends a lot of time enhancing his knowledge by reading books and newspapers and even today, at the age of 88 is known for reading up to 500 pages per day!

Thus, MBA should be treated as a course that helps you enhance your domain knowledge and get useful business insights to the global business environment, rather than just a starting point to a golden managerial career. Location shouldn’t be the sole deciding factor on the MBA, but the courses taught in the university, faculty handling courses and the usefulness of the course with respect to your career aim should be kept in mind while deciding where to pursue your MBA.

 

Life Inside the Classroom

The location of a school matters less when it comes to life inside the classroom – after all, a good school is a good school, no matter where it is. However, where your school is based can have a real impact on your academic experience, as it may affect the number and quality of speakers that come to visit and give talks, as well as the connections you can make at school-organized networking events.

When choosing a school, it’s a good idea to take into consideration where you want to do your MBA internship, as your chosen location can have a big impact on this. You should already have an idea of the sort of industries and companies you’d be interested in before you start your MBA course, so focusing on locations with links to internships in your preferred industry could be useful to consider. For example, schools in California may be useful if you’re interested in the tech industry, while London is likely to be a good choice of study destination if you want to pursue a career in finance.

You can also explore schools that offer formal affiliations with other business schools or international campuses, allowing students on one program to study at the other campus and access both alumni networks. The University of Bath School of Management, for example, offers global residencies at 50 institutions worldwide for MBA students. These formal affiliations can not only double your location, but also double your network.

 

 

Life Outside the Classroom

Studying an MBA will be some of the most intense years of your life, so it’s important to be in an environment where you feel safe and comfortable and are able to take some downtime when you need to. Don’t just visit the school campus or buildings when you’re deciding where to apply. Take a couple of hours, or even a day, to explore the place it’s in, so you can establish if it’s somewhere you could see yourself living (or even working after graduation).

Taking your own personality into account is vital when deciding the right location for your MBA. If you prefer smaller towns with fewer people, you’d probably be unhappy and stressed in a non-stop, bustling city like New York, and may value the small campus experience offered by, for example, Dartmouth’s Tuck School of Business instead. Don’t feel pressured to go for a school with a really good reputation if you know you won’t enjoy living there. You should also consider your financial situation when deciding where to study, as some cities are far more expensive than others.

You may also want to get involved in professional associations within your business school city, such as the American Marketing Association, so check to see if there are active local chapters near your school. These can be useful for networking and discovering new opportunities, both during your studies and after.

 

 

Life After the Classroom

The most important thing to consider about study location is whether it will provide enough opportunities for career progression. Certain cities are simply superior to others in terms of both internships and post-MBA employability. Even if you don’t intend to stay in the city where you studied, the networking opportunities in certain cities are invaluable. A contact you make in London may lead to job opportunities back home in Chicago, for example.

Plus, some cities are good to be based in for specific companies; for example, Mumbai is a headquarters to many FMCG companies along with being the fiancial capital of India. Think about industries and cities you’re interested in working in after graduation and take that into account when making your decision. It’s also worth considering alumni networks in the city or town – particularly the size and level of activity within the network – as these could prove very useful both during and after your MBA.

 

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mba in india or mba in abroad

7 Things Nobody Told You About MBA

What a difference two years can make. That’s how most MBAs feel after graduation. Whether it’s the humbling realization that they weren’t the most gifted or accomplished member of their class. Or the fact that their peers were also valedictorians who had been showered with accolades and promotions, many prevailing over heartbreaking hardships in the process. In the end, the MBAs who excelled were the ones who quickly embraced their peers.

Learning how to lead was among the most transformational experiences for these MBAs. At the same time, these MBAs discovered that mastering various principles and processes were also teaching them something deeper. Here is some advice from the alumni to candidates interested in pursuing an MBA:

 

Data Drives Decisions

Decision-making as a leader is both an art and a science. While it’s critical to gather hard data and input from those around you whenever possible, there’s never a perfect answer. Knowing when to make a call, and when to bring more people and data into the discussion, is an art. Saksham’s biggest area of growth as a leader was becoming comfortable with this balance between art and science.

Take Risks

Different is great. Risha Pahilani’s story began when she chose to [pursue] an MBA in lieu of a traditional business program. While her friends and family saw the new program as a risk, Risha saw it as an opportunity. And by deciding to do something different, she got to build new companies, create change in community engagement and knowledge sharing, and shape how academic curriculum should change. She got to meet lifelong friends, who will be the next Steve Jobs and Mark Zuckerbergs of the world. She got to do great things, because of her decision to do something different. Risha learned that there is always something we can learn from the people around us, so ask questions and be open to challenge. Know that there is no black or white.

Learn from Your Mistakes

“Projects may succeed or fail, however, the greatest value is in what you learn and can apply to the next one.

Leadership Comes in Many Forms

Throughout his business school experience, Numaan worked on becoming the most supportive leader he could be. He recognized that in order to be effective listening was important, understand, and appreciate the concerns that were brought to attention. Everyone interprets life events and conflict differently. What may personally move an individual, may have little or no impact on the next person. As a leader, how Numaan perceived the importance of an issue is somewhat irrelevant in making sure that the person he is interacting with is heard and assisted in the fairest way possible. He learned that objectivity and acceptance are incredibly important. Everyone has the right to enjoy their experience equally and no one has the right to diminish another’s experience. Numaan’s experience showed him that he doesn’t need to compromise on his values to be effective.

 

MBA Student

 

Don’t Underestimate Networking

The biggest lesson Saloni Mishra gained from her time at Dalmia’s was that overused, ambiguous phrase “Your network is your net worth” really means and how to use it. Leveraging the right contacts appropriately can make a significant difference in outcomes—a job interview, a critical data point, etc. Saloni also learned not to reach out to her network only when she needs something but to foster those relationships on a personal level as well.

 

Soft Skills Often Trump Hard Skills

It’s all about empathy. The best teachers, innovators, leaders, negotiators, marketers, managers, facilitators, sellers, they all excel at deeply understanding other people’s needs and motivations. Reina truly believes that empathy is the most underestimated and overlooked leadership skill.

 

Take Nothing for Granted

Hustle harder. For Darshan Bhagat, pursuing a niche path in healthcare management meant that he had to be a part of the community, networking with alumni and other professionals, and diving into academic and practical learning opportunities. With no healthcare experience prior to business school, Darshan pursued two independent studies in palliative care and home health and secured an internship at one of the nation’s leading hospitals. He drank a lot of coffee, meeting healthcare professionals early in the morning as often as possible. He knew that he would have to work hard academically, but Darshan learned that the hustle extended far beyond the classroom. You have to stay hungry.

 

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Top Reasons to Get an MBA Degree

An MBA will offer you a wealth of advantages, especially when it’s offered by a top business school like N.L. Dalmia that also maintains a very good reputation. Getting a higher salary after graduation, landing a top management position, or even becoming your own boss is just a few of the extra advantages.

 

  1. If you’re looking to change Industries

It’s easy to get stuck in an industry that no longer fulfils you, particularly at the beginning of your career. When this happens, you may need to make a career pivot. That kind of change is often only possible with a new credential, like an MBA.

  1. If an MBA is a Professional must

An MBA is no longer the requirement that it once was in so many fields, and there are some industries that allow you to advance continually simply by continuing to gain more experience and demonstrate your talent. But even today, there are a handful of industries that still essentially require an advanced degree. For example, consulting or finance.

 

  1. If you lack Self-Confidence

If you’re not yet entirely self-assured at work, earning an MBA can help you to gain the extra knowledge and confidence you need. Enrolling in an MBA program will allow you to ask questions and pitch ideas in a ‘safe place,’ and in the process, gain the mojo you need to take on the real world.

 

  1. If you need a crash course in Business

As a reporter with an art degree, you might find yourself asked to cover business — and she needed an MBA.

This situation also applies to people who are functional experts in marketing, or R&D or HR. These people will stay functional experts if they don’t expand their knowledge and widen their perspective.

Earning an MBA can be expensive and time-consuming, and it is true that they aren’t as necessary as they once were. But if any of these four reasons sound familiar to you, don’t count an MBA out. It might be just the thing you need to get where you want to go.

Also Read:

What kind of an MBA should you pursue?

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A Guide to Career Opportunities After MBA in Marketing

N. L. Dalmia has shaped my personality in many ways. I learnt the best of HR subjects from amazing faculty members and the overall ecosystem helped me in becoming a better person.

When I entered the industry to start working, I already had a head start in HR concepts, thanks to the specialized HR batch. Additionally, we were provided with well-rounded development through assessment centres, IR case laws, personality development camps, college festivals, national level paper presentations and multiple sessions by industry stalwarts. I feel proud and grateful to have been associated with this institute. The conceptual and life learnings have shaped my career and more importantly my personality.

Designation: HR Business Partner

Organization: Amazon Development Centre India Ltd

Name: Ravishankar Kale
Phone: + 91 8956058483
Email: [email protected]

Name: Kshama Shukla
Phone: + 91 9867366181
Email: [email protected]

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