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A guide to help you get Admission to a PGDM Program

A Post Graduate Diploma in Management (PGDM) program in India is the perfect choice to boost your career in the business world. If you’re planning to pursue a PGDM program soon, there are numerous B-schools offering the program with different specializations. It is essential to plan strategically when it comes to selecting the right stream and securing admission to the institute of your choice. In this comprehensive guide, let’s walk you through the key steps to help you crack the code and gain admission to your dream PGDM college in India:

1. Research your options

Begin by researching various management institutions offering PGDM programs. Consider factors such as legacy, reputation, faculty expertise, alumni network, curriculum, and infrastructure. Shortlist the institutes that align with your career goals and interests.

2. Understand the eligibility criteria

Check the eligibility criteria of the shortlisted institutes carefully and review their requirements, such as academic qualifications, entrance exam scores, work experience, and other specific criteria.

3. Prepare for entrance exams

Scoring well in the entrance exams is crucial for gaining admission to a PGDM program. Research on the various National level Aptitude test like CAT/XAT/CMAT etc. And practice with mock tests. Enroll in coaching classes or online test series to enhance your preparation. Regular practice and staying updated with current affairs are key.

4. Ace the group discussion (GD) and personal interview (PI) rounds

For GD & PI be well-prepared with general knowledge, current affairs, and your chosen specialization. Practice your communication and presentation skills. Be honest, calm, and confident. Articulate your aspirations and strengths during the GD and PI rounds.

5. Be financially prepared

Research the fee structure, scholarships, and education loans offered by the institute. Ensure you have the necessary funds or arrangements in place to meet the financial requirements of the program.

6. Be proactive and follow deadlines

Submit your application well in advance and ensure all documents are submitted accurately. Follow up with the institute for updates and be proactive in providing any additional information if required.

In conclusion, securing admission to a PGDM program in India requires meticulous preparation, a proactive approach, and showcasing your unique persona. Follow this smart guide to crack the code and pave your way to a successful management career. Amongst the several Management institutes to consider for the PGDM program in India, N. L. Dalmia Institute of Management Studies and Research, Mumbai, stands as one of the top-ranked Management Institutes. You can check out their PGDM program. They are highly known for their academic rigor, experienced faculty, and state of the art world class infrastructure.

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How PGDM in Marketing helps you to Upskill and Stay Relevant

5 Reasons why a PGDM in Marketing helps you to upskill and stay relevant!

A PGDM in Marketing can be done only after you have attained a graduation degree. While there can be many pre-requisites, top-tier management institutes such as N. L. Dalmia Institute of Management Studies and Research (NLDIMSR) has simplified this into two key criteria as below: 

  • Bachelor’s degree with a minimum of 50% in graduation. The candidate can apply when he/she is appearing for the final semester, but for securing admission, he/she must be a graduate. 
  • The candidate must also have appeared for any of the 7 entrance exams i.e., CAT, XAT, MHCET, CMAT, ATMA, MAT, or GMAT.

How does the eligibility criteria help?

Students who have cleared this eligibility criteria have a graduation in a specific stream. It could be finance, technology, accounts, banking, or even marketing streams such as advertising and journalism. The fact that they have attempted an entrance exam makes them qualify as candidates with good aptitude as well. 

What is a PGDM in Marketing? 

PGDM or Post Graduate Diploma in Management is a two-year course. A specialization in Marketing means that the student learns about the theories and concepts in sales, marketing, customer engagement, digital marketing, market research etc. At NLDIMSR, a PGDM in Marketing is a modernized program that makes constant use of case studies and analytics to empower students with an in-depth understanding of industry relevant practices and learnings. The program gives a detailed theoretical and practical knowledge about the different marketing strategies and techniques such as digital marketing and marketing research. The Marketing students and faculty at the institute also engage in various informative and practical events with the clubs and forums formed for and by the students of the Marketing specialization. Such exposure builds on to their learnings from the graduation courses and enables them to be well-rounded managers with strong understanding of business operations as well as customer management. 

Can a PGDM in Marketing help you to upskill and stay relevant?

Let’s understand what upskilling and staying relevant would be. It essentially means that you must add value to your existing repertoire of skills and expertise by adding new dimensions to it. Let’s check out 5 key ways in which a PGDM in Marketing can help you to accomplish this: –

1.It helps you to learn about the AER:

AER is a vital element in business and marketing. What is ‘AER’? It is the three stages in which your customers engage with you. These three stages are Acquisition, Engagement, and Retention. Marketing will play a key role in all these stages. There is no other department in the company which will be closely involved in all the three stages. Hence, a PGDM in Marketing will equip you with the understanding, skills, and experience in terms of acquiring customers by converting prospects into customers. It will also teach you the various ways in which you must engage with the customers to strengthen relationship and enhance business with them. Lastly, it will enable you to work towards retaining customers, ensuring customer satisfaction with respect to the companies products and services, and augmenting the lifetime value that every customer brings to the company. The cumulative result of the above activities is acceleration of sales, business development, and new market development which contribute significantly to revenues and growth of the company. A smart marketing professional is, thus, indispensable for the growth of an organization and a PDGM in Marketing enables you to become just that!

2. It helps you to enhance soft-skills, interpersonal skills, and networking:

Marketing leaves you with not much choice when it comes to customer interactions, and engagement. Whether it is a prospect or a customer, nothing escapes the marketing funnel. Hence, a marketer is expected to constantly engage with all segments of the target audience. Everyday, they practice the art of speaking, convincing, and cajoling customers to buy their products and services. Marketers, thus, become very knowledgeable and good at presenting their offerings and representing their brand. They must constantly network with their customers and industry peers and hence their interpersonal and networking skills are on a constant rise with each year they spend as a marketer. A PGDM in Marketing is a stepping stone to the above and it can transform you into an excellent presenter and networker with a good understanding of what the customer really wants.

3. It can make you a multi-faceted professional:

A multi-faceted professional is in great demand in any organization. It is like having an all-rounder in a cricket team who can contribute with both the bat and the ball. A marketing professional normally comes with basic knowledge and sometimes work experience in areas such as finance, technology, accounting etc. By adding knowledge of marketing to his arsenal, he can become a manager who can manage multiple functions. Such professionals are always in need in organizations and a PGDM in Marketing helps you to beat the competition and grab such coveted roles in companies that you work in. If you chose to go the entrepreneurship route too, having a good grasp of multiple functions of an organization is always an added advantage.

4. It will give you hands-on exposure to new-age technologies:

The advent of digital marketing has completely transformed the way marketing budgets, activities, and execution is planned. The advantage of digital technologies is that marketing can now be data and insight-driven. A smart marketer must rely on such insights to quickly understand the effectiveness of his campaigns and tweak it in real-time if it doesn’t meet the desired expectations. Hence, marketers of today are very good with handling software that helps them in areas such as digital asset management, customer experience/ journey management, CRMs, management of user interface and user experience, content management systems, and data analytics platforms. A PGDM in Marketing will help you to understand how technology integrates closely to enhance effectiveness of a marketing manager in terms of budget optimization, curated messaging, sharper segmentation and targeting and enhancement in positive call-to-action.

5. It helps you to become the best brand ambassador for your company: 

A marketer must constantly collaborate with the various departments within the organization. He is always in sync with its vision and strategy. Since a marketer is the interface of the company with the customers, he must be constantly updated about the products and services of the company. A marketer is also responsible for creating collaterals for sales enablement which includes case studies, success stories, website content, brochures, factsheets etc. A marketer constantly experiments by putting the content about the company out to the customers through campaigns. The results, captured by technology, helps him to constantly augment the positioning of the company’s products and services to ensure that it is curated and customized for each segment of the target audience. In the process, the marketers always know the best way to position the company. He is often the best brand ambassador and representative of the company when it comes to presenting the company to customers, investors, media, and other key stakeholders. A PGDM in Marketing will equip you to be one of the best brand ambassadors or evangelists of the company’s products and services. Hence, it enables you to become a rare asset that is constantly updated and relevant. 

Wrapping Up 

Marketing is, probably, the only function in the organization that has to constantly adapt to changing preferences, mindsets, habits, of the customer. It has to constantly innovate, ideate, and evolve to understand the messaging that can click with customers to enhance sales and business for the organization. A PGDM in Marketing is a definite way to enhance both hard skills in technology, data analytics, sales etc. as well as soft skills such as presentations, networking, interactions, and curating the apt messaging and positioning for the company. Go for a PGDM in Marketing today and ensure that you enhance your rarity quotient and become a true asset in the organizations that you choose to work. Explore one of the best programs in PGDM Marketing at NLDIMSR and help us to enable you to achieve your growth aspirations! 

 

 

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5 Must-Read Books for a Business Analyst

A business analyst is one of the most sought-after roles in the industry today. A business analyst is a solution-oriented person who is responsible for enhancing operational efficiency, reducing costs, and augmenting the company’s top-line. To attain this objective, a business analyst comprehensively understands the processes in a company, their interlinkages, and usage and consumption data arising out of such processes and operation. With a holistic view of processes and operations and equipped with the relevant data points and insights, a business analyst suggests ways of enhancing efficiencies and profits of a business. 

If you have a knack for problem solving and analytical thinking and a flair for technology, you could graduate into a business analyst role. It would be immensely beneficial to have a great understanding of the domain in which the company operates. For example: a great understanding of banking can help you to become a business analyst in a bank or in an IT company with a bank as its client. You may also be in-demand with fintech and payment companies. 

While no amount of reading can substitute relevant work experience, listed below is a curated list of 5 books that can enable business analysts to accelerate their growth. For a budding business analyst, it may be just what you need to kick-start your career as a business analyst. 

Book 1: Business Analysis Body of Knowledge (BABOK) guide – Published by International Institute of Business Analysis

BABOK Guide is a bible for any business analyst. It is a must-read to understand the benchmarks in business analysis. It covers all areas of work that a business analyst is likely to undertake during his job. 

The book covers perspective on agility in business analysis, the role of information technology, business intelligence, business architecture, and management of business processes. The book has elucidated concepts of business analysis, areas of knowledge that the analyst must acquire, and the competencies that he must hone to improve as a business analyst. The book also covers in detail over 50 techniques that enable a business analyst to thoroughly analyse a business. The BABOK guide has been updated multiple times, so do ensure that you grab the latest copy before starting to read it. 

Book 2: Agile and Business Analysis, By Debra Paul and Lynda Girvan

From a linear ‘waterfall’ model of development, digitalization has shifted focus to an agile model of operations. An agile model helps companies to build new-age digital/ mobile-first applications from scratch and take it to the market (customers) fast. 

Business Analysts with knowledge of agile methodologies and experience at handling projects that work in agile mode are invaluable. 

This book is not only a great introduction to ‘Agile,’ but also a great playbook for you to understand and adopt an agile framework. As a business analyst that is equipped with understanding of ‘Agile’ methodologies, he/she can contribute to enhancing the experience of both internal stakeholders (business users) and external stakeholders such as customers, regulators etc. A Business analyst who is well-versed with agile is strategically placed for companies (especially with IT at its core) to make well-informed business decisions and create an immersive digital experience for all relevant stakeholders. 

Book 3: Business Analysis Agility: Solve The Real Problem, Deliver The Real Value, By James Robertson and Suzanne Robertson

The authors have again emphasized on the use of agile techniques to shorten the time taken to deliver value to the customer. This means that the techniques mentioned in the book will help the company to analyse information faster and make decisions swiftly. 

The book offers a framework to solve problems (especially customer problems) very fast. It gives ideas on converting the problem into an opportunity to offer value. 

Any business analyst (experienced or a rank fresher) can easily understand the content in the book. The authors have emphasized on using story-telling methods and narratives to enable analysts to focus on customer solutions. The book offers a framework which can be practiced easily for success as a business analyst.

Book 4: How to Start a Business Analyst Career, By Laura Brandenburg

Firstly, the author Laura has learnt her ropes in editing and publishing before having moved into a business analyst role. Her own career path and experience form the basis of this book that has enabled many young students straight out of MBA or PGDM courses to become successful business analysts. 

The author lays emphasis on the fact that a business analyst can directly come into the managerial tier from a completely different industry type, domain, or primary skill set just like she did. As many youngsters could vie for a business analyst role, the author’s simple and easy to comprehend book can make the difference between you beating the competition for the coveted role of a business analyst. 

Book 5: Sprint: How to solve big problems and test new ideas in just five days, by Jake Knapp

Author Jake Knapp enables business analysts reading this book to leverage the power of design-thinking to comprehend all factors and enhance probability of success of any new product or idea. It enlists a clear stepwise process that elicits how a business analyst could define a target, arrive at the most feasible solution, create a prototype, and test it.

What’s more; the book will enable a business analyst to do this all in just 5 days and be well-equipped with vital information to gauge readiness for launching a product or innovative idea. 

While there are more books that business analysts must read, the five mentioned above could be a great start. At a junior level, the business analyst role is in high demand and the competition is intense. Any candidate that has read the above books will have an edge over others who haven’t read it. 

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Interesting Career Prospects after completing PDGM or MBA in HR

Human Resources (HR) is increasingly becoming one of the most critical departments of a company. With the proliferation of digital technologies and the services sector in India, human capital has become the most important asset of a company. The companies that can retain the best talent cost-effectively will beat their competition by garnering higher revenues, and profits. In the process, they will also gain market share and start compounding their free cash flows (FCFs). They will be in a better position to reinvest this into the business to enable it to attain scale and operational excellence. 

Hence, human capital management is extremely critical for the growth and sustainability of companies. Onboarding, retaining, and nurturing human capital is invaluable.

A career in human resources can be rewarding, especially in companies that deal in industries such as IT products, IT services, banks, insurance etc. 

Have you Completed your MBA or PGDM in HR?

Here’s a list of career choices that you may want to consider: 

HR Manager: An HR Manager connects the prospective candidates to employers. They oversee and manage the recruitments and address employee grievances and issues. They create the framework for reviews, performance appraisals, and compensation enhancement. They also maintain records as prescribed by the regulatory and compliance authorities. In essence, they supervise the company’s human capital and its requirements from all perspectives. 

However, it would be difficult to start as an HR Manager on the first day at work. You will have to first learn the ropes of the entire HR function before donning the managerial hat.

You are highly likely to begin as an HR Generalist. 

HR Generalist: As the name suggests, this is normally entry level talent, fresh out of an MBA or PGDM course in HR. They must learn to handle multiple HR tasks simultaneously. They get exposure across areas such as: 

  • Candidate screening and shortlisting
  • Interview Process and Onboarding 
  • Employee Induction 
  • Attendance Tracking and Payroll Management 
  • Performance Reviews and Appraisals 
  • Regulatory and compliance-based reporting 
  • Creation of operational reports for the leadership Team with information on key parameters such as attrition, revenue per employee etc. 
  • Employee Engagement and Retention 

As you gradually gain a year or two of work experience after an MBA in HR or a PGDM in HR, you will graduate to more focused roles. A few of these are as below: 

Staffing and Recruitment: 

Technical Recruiter: Their job is to gauge the technical skills of the candidate and understand if he or she is the right candidate for the position. These roles are apt for people who come with technical and domain knowledge and know the process of recruitment too. 

C-Level and Executive Recruiter: Such recruiters come with good communication and interaction skills, and they play the role of recruiting executive vice presidents, heads of department, CXO level leadership etc. 

Head of Staffing and Recruitment: The head of staffing and recruitment works across the entire gamut of recruitment, training, and creation of organizational policies around these areas. In such a role, the person is also in-charge of enforcing the same and ensuring that the best talent is onboarded, retained, and upskilled. 

The next key area is Attendance and Payroll Management. 

After an MBA or PGDM in HR and relevant experience, you could graduate into a manager of attendance and payroll. Such an MBA or PGDM in HR would be responsible for ensuring that the salary roll-outs at the end of the month is commensurate to the attendance of the employee. They would also manage or oversee the leave policy, encashment of leaves, calculation and credit of Provident Fund, and other benefits. They may also be entrusted the responsibility of managing compensations, mapping the employee salary costs, and ensuring that it is within the budget. Employee costs form a critical part of the expenses and keeping a control over it is vital to ensure profitability and growth of a company. 

Employee Relations and Engagement 

A person with MBA or PGDM in HR and relevant work experience may progress in his career to become an Employee Relations and Engagement Manager. Such a professional is responsible for handling and resolution of grievances of employees, resolving disputes between employees, forming policies in areas such as anti-sexual harassment etc. 

They are also responsible for ensuring that the employee morale across the company is high. To do so, they may initiate various celebrations on festival days, run contests for employees, plan team building activities etc. 

Training and Development: 

A company that can generate the maximum value from its human capital will succeed. One of the key aspects of ensuring this is to constantly train and upskill its employees. This can happen with training across new-age technologies, domain, and soft-skills. An MBA of PGDM in HR can graduate into a Training and Development Manager in an organization. They are responsible for identifying the training needs for employees across the organization, creation of training programmes and calendars, and ensuring that all trainings are conducted as per schedule. They may also liaise with external training consultants or organizations to create short courses that can enable the employees in their company to upskill, re-skill, and enjoy seamless career progression. 

Wrapping Up

There is no doubt that an MBA or PGDM in HR is the first step towards handling critical roles that impact the most important assets of a company – its employees. With the right experience and exposure, students with an MBA or PGDM in HR can firstly gain practical experience across all aspects of HR and subsequently hone their skills in one or two of those areas. They will be well-poised to handle a strategic HR role too – which has and will always be in great demand if we have employees coming in to work (or even working from home) every day. 

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What to expect after a PGDM in Business Analytics?

Data is the new oil. Oil, only when refined, can create products of value such as chemicals, natural gas, etc. Similarly, data must be cleansed, transformed, and analysed to derive value. If you are wondering what ‘value’ is, that’s exactly what a business analytics course will uncover. It can help you to understand the process of analysing data generated during business operations. If a company can leverage this data to make well-informed strategic decisions, the probability of the decisions being correct is very high. Such decisions, which are rich in data-driven insights, can create a meaningful impact on a company’s top line and bottom line.

A Post Graduate Diploma (PGDM) in Business Analytics will enable you to play a key role in transforming the data generated across the various departments of the company into rich insights. It is probably the only role wherein even at the junior-most level in a company, your work will significantly impact its overall growth and help to accelerate its business prospects.

Here’s a list of career opportunities that can be pursued post a PGDM in Business Analytics:

1. Data Scientist: Data can be classified as ‘structured’ data (which is in rows, columns, and tables) and ‘unstructured’ data that could come from email, audio files, videos, social media posts, call center data etc. As a huge proportion of the relevant data across an organization is ‘unstructured’, it is critical to analyze its impact on business and getting an org-level view of its impact as against analyzing data in departmental siloes. That’s exactly where a data scientist comes in. With his expertise in data, mathematical models, statistics, etc., a data scientist can sieve useful insights from humongous volumes of

data. Companies across the world are extensively seeking talented data scientists. A PGDM in business analytics will help you to become a preferred choice of companies that are looking for data scientists and analysts.

2. Analysts across key functions: The scope of a PGDM in Business analytics is wide ranging. It is because the course teaches various aspects of business including operations, finance, marketing etc. and empowers you with the capabilities to transform the data generated from daily operations across these departments into rich business insights. For instance, a person with a PGDM in business analytics is equipped to help a company to streamline its supply chain, ensure optimum economic order quantity to reduce wastage, and enable the company to have ‘Just in Time’ inventory across its point of sale to keep losses to the minimum. Similarly, they can work on various models and share insights that can sharpen marketing campaigns, enhance customer lifetime value (CLTV), and help to onboard more customers by curating offers as per demographic data and buying pattern-based insights.

3. Chief Data Architect: Before attaining a PGDM in Business Analytics, you might have graduated in technology and may have relevant work experience. If so, a PGDM in Business Analytics can add a new dimension to your career prospects. We live in an age of digital/ mobile-first startups that champion the cause of ‘convenience’ that we so dearly love. Such apps that help you get everything at your doorsteps with just a click (literally), need very robust data frameworks and models to enable real-time decision-making with respect to prices, routes of delivery, bundled offerings etc. To manage these aspects seamlessly, companies hire data architects who are the custodians of the organizations’ technology infrastructure that

powers or holds the data. Their technical understanding, knowledge of domains and functions, and ability to liberate data from traditional siloes is invaluable. They can build the required architecture and frameworks to derive rich insights from the data that can be viewed by strategic leaders of the business, not in isolation but in sync with various other parameters to gauge organizational level impact. Hence, a chief data architect is pivotal in creating a digitally transformed data- powered business.

Data and Business Analytics is a very nascent field and companies are still discovering the true potential of the data that they have. This includes the current data that they generate and the data that they must have archived. The scope of a PGDM in Business Analytics will further amplify as companies start discovering means of creating ‘impact’ with the data that they generate. Hence, a PGDM in Business Analytics is not only a course for today’s times but also for the future. It will stay highly relevant in the times to come. Hence, a PGDM in Business Analytics will open a plethora of opportunities across sectors, domains, and geographies for a student. What more can one ask for?

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Why you Should take up a PGDM in Human Resources

Whether you are a fresher or an experienced professional, a PGDM in HR can give your career the push it deserves. In the last decade, Human Resource Management has evolved into a fast-growing profession, and it has now become a sought-after specialization. Before we explore the importance of a PGDM in HR and what the best colleges for Human Resource Management in Mumbai offer, let us understand what a PGDM in HR is!

What is a PGDM in HR?

The PGDM-HR (Post Graduate Diploma in Human Resource Management) course is ideal for students who like to work with people and enjoy identifying skilled talent. Many students choose this course because it’s one of the most popular among fans of teamwork and collaboration.

The goal of a PGDM in HR is to help students manage an organization’s human capital effectively and resourcefully. One of the basic responsibilities of an HR department is to employ the best available talent by seeking out applicants and evaluating them for their competency, reliability, and suitability for a given job opening. And since no system is perfect, there’s also an important responsibility for HR professionals to comprehend the laws governing HR practices within a particular country as well as keep track of any official changes or updates concerning these laws. Additionally, they serve as a vital connecting point between employees and higher Management because someone needs to make sure everyone is clear on what their role is and how they’re expected to fulfil it for the processes to run smoothly.

Why Should You Consider a PGDM in Human Resources?

If you’re considering a Postgraduate Degree in Human Resources but still aren’t sure if it’s the right choice for you, here are a few reasons why it might be just what you need to kick-start your career:

1) The Significance of HR

Human Resources department is one of the most important departments of any Company. It ensures that each employee has an acceptable work environment, but can also ensure that employees are given the best working conditions possible to increase productivity after employing people with the required interests and skills.

2) The Horizon of Scope

The Human Resources department is a vital part of almost any Business. After all, there are certain legal stipulations required when it comes to managing employees for companies of a certain size. As a result, the field of Human Resources will always be in high demand in almost any industry or field. The fundamental tasks that you’ll need to carry out as an HR expert will vary depending on the specific needs and size of the Company at hand.

3) The Scope of Growth

You can advance your Human Resources profession in any number of ways, whether it be in recruitment, operations, or communication. Handling the workforce of a Company can be very challenging while dealing with difference of opinions, backgrounds and cultures. By applying the right Management strategies and skills, you can look forward to a rewarding career journey ahead.

4) Monetarily Rewarding

While HR professionals start off on the low end of the pay scale, they can always work their way up to a higher position after gaining experience. HR positions can offer a variety of benefits, though usually along the lines of flexibility or healthcare plans, the more senior HR professionals will be able to negotiate bonuses and increased salaries.

Apart from the reasons stated above, a PGDM in HR also keeps your future-ready and prepares you for the dynamic changes that the Business world expects.

A PGDM in Human Resources is a great way to start your career. With a good PGDM in Human Resources, you will be able to enter the job market with a lot of knowledge and practical experience. You will be able to start your career with several valuable skills and you will be able to contribute immensely to the growth of your Company. It will also help you stay ahead of the game with all of the changes in the job market that are expected in the future. A PGDM in Human Resources will help you contribute to a Company’s success in the long run while you define your own career path.

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Why Pursue PGDM In Marketing for Career Growth?

Are you looking forward to enhancing your career prospects? It’s one of the most common reasons why people dream of pursuing a PGDM in Marketing. PGDM courses are one of the best ways to develop the skills required to join the Management stream or the corporate world as these courses are always in demand. Let’s look at a comprehensive list of some of the reasons why you should pursue a PGDM in Marketing to grow your career:

1)Prepares you for a competitive work environment
Marketing is a major interface function for modern Business environments. It enables efficient delivery of the organization’s offerings by aligning its products with existing market needs and potential customer expectations. After successful completion of the PGDM In Marketing course, a marketing executive or manager will have the capabilities to skillfully assess the existing market and its potential, along with its strengths and weaknesses, competitors, and trends. Moreover, they can effectively make managerial decisions that enable dynamic Business practices that are in line with their Company’s long-term objectives and goals.
2)Makes you versatile
The PGDM in Marketing program is highly beneficial to companies, as the marketers working for them can use their training to create brand Management strategies and run the Company’s marketing department. Since this course is incredibly relevant for entrepreneurs looking to start their Businesses, it challenges them to think bigger and better to reinforce and optimize their business operations.

Marketing is a skill that requires dedication, focus and innovation. There’s no denying that marketing is a challenging yet exciting field to be in. Just like any other skilled craft – from mechanics to auto repair or beauty specialists – there are tens of thousands of promising opportunities for you to explore, all with different benefits at each university and Business School.
3)Endless opportunities
When you get a PGDM degree in Marketing Management, you’ll be presented with various career options. As a graduate of PGDM in marketing courses, you’ll have the freedom to choose from different job roles. Most graduates of this specialization find themselves employed in areas such as Academic Institutions, Publishing Companies, Manufacturing and Retail Companies, Finance and Insurance Companies, Advertising Companies and Marketing Firms that are looking for experienced analysts and prospective managers with prior Business knowledge.

A PGDM in Marketing Management is a great option for you to pursue if you are looking to grow your career in the marketing field. With this degree, you will be able to unlock a variety of career opportunities in the marketing industry. This course will prepare you for a career in which you will be able to apply your marketing skills to improve your organization’s competitiveness in a cluttered market!

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MBA vs PGDM in Niranjanlal Dalmia Educational Society

Introduction

Niranjanlal Dalmia Educational Society successfully operates three educational institutes that are the centers of learning. Since 1991, N. L. Dalmia High School has provided quality education and better opportunities to children for their grand visions in life. The Niranjanlal Dalmia College of Arts, Commerce and Science is a well respected institution of higher learning. Niranjanlal Dalmia Institute of Management Studies and Research, established in 1995, continues the legacy of providing top-quality education to students looking for a prosperous career.

The Niranjanlal Dalmia Institute of Management Studies and Research College, Mumbai, is a well-reputed and praised management institute. The PGDM program offered by the institute has numerous students enrolled from across the nation.

 

What is MBA – How it helps students and specializations involved

MBA or Master of Business Administration is a 2-year program focused on developing the skills needed for opportunities in business and management. It is one of the popular management degrees, both nationally and internationally. MBA courses impart fundamental management knowledge to the students. This management degree gives a broad perspective of the practical scenario of a business and helps in developing leadership skills. It offers students the opportunity to specialize in areas they want to grow. MBA specializations in finance, entrepreneurship, marketing, business strategy, business marketing, etc.

 

What is PGDM – How it helps students and specializations involved

PGDM, or we can say, Post Graduate Diploma in Management, focuses on training students about business techniques. It is a 2-year course, which furnishes students with knowledge of essential management to industrial skills. It helps in developing practical industrial knowledge of management which is more market-oriented. Case studies and seminars are an integral part of the course to get a good view of the industry. In addition, there are many specializations for PGDM, including marketing, finance, HR, business analytics, supply chain management, etc.

 

Difference between MBA vs. PGDM

After completing graduation, many students face choosing between an MBA and PGDM. The main reason for their confusion is not having accurate information about both courses, their differences, scopes, and their vision about the career. So, let’s take a short tour of the key differences between both classes so that the students make their decisions wisely.

  • MBA is a degree-oriented program; on the other hand, PGDM is a diploma course.
  • The curriculum of MBA gets its approval from the university. It contains mostly theory and is almost the same in every other institute affiliated with the same university. In contrast, PGDM is an industry-oriented program, which means that it focuses on developing soft skills and the skills needed in the industry along with the .
  • The MBA is accredited by the UGC, whereas AICTE accredits PGDM.
  • If we talk about fee structure, the fee of MBA programs is relatively lower than the PGDM program. The PGDM fees lie on the costlier side, more like an investment.

The main difference between MBA and PGDM is the learning approach. Both programs are oriented towards different goals.

 

Why study PGDM from N. L. Dalmia Institute of Management Studies and Research

Niranjanlal Dalmia Institute of Management Studies and Research has maintained its legacy for more than 25 years. The PGDM program from Niranjanlal Dalmia Institute of Management Studies and Research is one of the country’s best programs. Also, the previous students have verified numerous times how delightful the experiences they had while studying in the institute. The comprehensive curriculum simplifies students’ learning so that they get ample time for each topic. They also learn industry-relevant skills simultaneously.

The faculty in the institute are well versed in their teaching. They create a learning environment for all the students, encouraging everyone to improve their hold on the subject. Before enrolling any professor for a course, the institute takes the proper assessment and trains them to provide the best to the students. On top of that, the institute also organizes many value-added programs, seminars, and certifications to enrich the student’s knowledge. Finally, the institute invites industry professionals for guest lectures, workshops, and projects. This allows students of the PGDM program to network with them and learn from the best. In addition, the students get corporate understanding, good exposure and it helps them in future. This overall development allows students to get good placement. All the students of PGDM batch 2020-2022 secured 100% placement successfully, despite the global pandemic.

 

Conclusion

Whether MBA or PGDM, it is essential to choose the right program for yourself. Every right step toward a career can help students achieve their goals. If you want to study business well, approaching an MBA degree is wise. But, if you need to gain industry knowledge, then opting for PGDM will be fine. According to the specialization, students can land a job as an HR manager, marketing manager, investment banker, financial advisor, project manager, data scientist, and consultant. Of course, one should choose wisely according to the job they want.

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MBA Vs PGDM – What’s Better for You?

When it comes to choosing a career path for your future, it’s a no-brainer that you can’t just progress ahead with anything that comes first in your mind. Moreover, being a student and having a lack of information about different industry verticals makes the process even more intimidating.

Decisions like choosing a career path and college should be made very carefully because this will be deciding your future in this big world. Students in India always demand a fulfilling career path with a broad scope, and Global MBA is certainly one of the most preferred choices of all time.

However, nowadays, there’s an equivalent course gaining swift popularity lately, known as PGDM. It also appears to be growing as a preferred career choice for students in India. Both of these courses aim to help you learn about leadership and managerial positions, along with their importance.

Although both of these fields have several academic differences, they are ideal for some good placements. In this article, you’ll understand the difference between PGDM and MBA, and determine what’s better for you.

 

MBA and PGDM – A Brief Introduction

Approved by the University Grants Commission, the Masters in Business Administration is a post-graduation course longing for two years. With over 6,000 universities offering MBA courses, it is a very lucrative career opportunity that often leads to higher salaries.

Generally, the curriculum of this course is changed every five to ten tears, and a lot of well-recognized institutes offer this course in various specializations. Talking about PGDM, it’s also a two-year course for post-graduation, provided by several Business schools in mumbai.

It’s very similar to an MBA degree and offers the ability to do it as a part-time course or distantly. Both state and central universities offer PGDM courses, and its curriculum is similar to that ofMBA. However, PGDM follows a slightly more practical approach towards management training.

 

MBA or PGDM – Which is Better?

Now when you know about the macroscopic differences between PGDM and MBA, you should consider having a look at the admission requirements to determine which one fits the bill for you. Additionally, you also need to research the reputation desired pgdm colleges in mumbai.

Recruiters always conduct a background check of your university to determine whether you’re an ideal candidate for their company or not. With that said, let’s take a look at factors that may help you decide whether you should proceed in your academic career with MBA or PGDM:

 

Career Goals

After gaining a postgraduate degree in PGDM, you can choose career opportunities like Project Manager, Data Scientist, Consultant, and so on. On the other hand, the MBA course includes opportunities like Business Analyst and Sales Manager.

Depending on your interests and skills, you need to determine whether you should proceed with PGDM orMBA. Make sure you research the career opportunities and scope of both these courses before making a decision.

 

Budget

The admission fees for both the courses vary significantly. Therefore, you need to make sure that you keep your financial capabilities and budget in mind before choosing a particular course. This will ensure that your post-graduation doesn’t face any hurdles in between.

 

College Ranking

As stated above, the reputation of your desired college can greatly impact your placements. Depending on your travel preferences and location, you need to choose a college with a good reputation in the field for better opportunities in the future.

 

The Takeaway

While MBA covers topics like human resource, finance, business ethics, and so on, PGDM is considered as an equivalent to the former, but with slightly more expenses. Each of these courses allows you to work in management-related roles, depending on the stream that you pursue such as PGDM Marketing.

With the tips and factors stated above, you can easily determine what’s better for you – PGDM or MBA. They both offer a wide range of career opportunities, based on the reputation and rankings of your chosen college in the industry.

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Tips to Prepare for PGDM Finance – Ace Your Placements like A Pro

When it comes to a handsome paycheck and a great work-life balance, PGDM finance jobs are the most lavishing opportunities all over the world. However, you need to brush up your skills in a variety of parameters to gain a good placement in PGDM finance.

With that said, the finance sector requires you to have a basic set of skills, including critical thinking capabilities, functional skills, and soft skills. Let’s have a look at each required skill in detail, along with tips to improve it and increase your possibility to clear PGDM Finance:

 

1.Functional Skills

The standard routine for placements in PGDM occurs during November and December. This ensures that the interested candidates have completed the majority of their marketing curriculum and are well-versed with concepts and theories. This is where the best is separated from the rest.

Consider doing in-depth research about the company and its products from the beginning. Additionally, keep an eye on all the products performing well in the market and determine the reason for failure for other products. You can meet C&F or old dealers of the company for this information.

It’s also wise to start revising old concepts from your books like Marketing Communication, Strategic Marketing, and Consumer Behavior. If you manage to link the traditional concepts with the company’s products, you’ll have a better impression than others.

Moreover, make sure you’re aware of all your distribution and sales concepts because most of the marketing jobs take off with sales. Consider studying the competitor, their prices, policies, and products, and keep yourself updated with the latest trends in the industry.

 

2.Soft Skills

Soft Skills include small essential abilities such as grooming, preparing your resume, and maintaining top-notch conduct during the campus placements. Talking about the resume, it’s worth noting that it only has a shelf life of 6 mere seconds.

That’s why you need to make sure that your CV doesn’t get included in a pile of trash by making it unique. Try writing shorter sentences with to-the-point facts and highlight important points. Moreover, make sure it’s not more than two pages at any cost.

Furthermore, while the majority of the placement interviews in PGDM Finance begin with the question “Tell me about yourself”, it’s something that’ll decide your fate in this industry. Other common questions include the traditional “Sell me this pen”, so make sure you prepare for it in advance.

You should also take an active part in group discussions on trending topics and make sure you keep a note of time while talking. Lastly, for the sake of your career, don’t have a bad hair day. Take a good haircut and consider getting a face massage if required, but make sure you shine out in the placements.

 

3.Critical Thinking

During your placement interviews, you’ll be asked a variety of general questions in a series. While you may think they have a straightforward answer, that’s not what the interviewers are willing to hear. Consider treating every question critically and think out of the box for an answer.

Admittedly, it can be a little bit hard at the beginning, but with consistent practice and dedication, you can tackle it easily during your placements. There are a variety of online aptitude tests that allow you to assess your critical thinking capabilities, so make sure you check them out as well.

Reading one newspaper regularly also makes sure that you’re aware of the happenings around the world. Also, you can try checking out blogs based on marketing-related topics in your spare time and develop a unique perception of several topics.

 

Bottom Line

While it’s certainly not a cakewalk to get selected in PGDM Finance placements, the lavishing salary and moderate work are surely worth the efforts. With the tips stated above, you can make sure you have an edge over your competitors and stand out during the placements.

The skills you prepare for your placements won’t only help you in your professional life, but also make your personal-life highly fledging and fulfilling as well. Therefore, make sure you keep them in mind and reflect on the best version of yourself during the interview to increase your chances of being shortlisted.

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A guide to help you get Admission to a PGDM Program

N. L. Dalmia has shaped my personality in many ways. I learnt the best of HR subjects from amazing faculty members and the overall ecosystem helped me in becoming a better person.

When I entered the industry to start working, I already had a head start in HR concepts, thanks to the specialized HR batch. Additionally, we were provided with well-rounded development through assessment centres, IR case laws, personality development camps, college festivals, national level paper presentations and multiple sessions by industry stalwarts. I feel proud and grateful to have been associated with this institute. The conceptual and life learnings have shaped my career and more importantly my personality.

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