It was our privilege to host Ms. Toru Jhaveri, our esteemed guest, for this session.

Below are some of the points from the session which we feel were quite insightful:

1) A brand is a set of meanings or associations that come to be connected with a product or service. It’s a tiny reaction in someone’s head after seeing, hearing, or reading the brand’s message.

2) Insight is something that tells us something new, something we didn’t know about our consumers.

3) It can also be a fundamental understanding of the motives or anxieties that drive behavior.

In a nutshell, insights are opportunities identified to say and do something new, to reveal a truth hidden in plain sight, to reframe a problem or a solution to playoff the existing behavior.