Dr. Sunita Jatav specializes in Business Analytics and Marketing. She has over 15 years of experience across corporate, academic, and research. Her primary areas of expertise include Business Statistics, Marketing Research, and Marketing Analytics. Throughout her career, she has held teaching positions at several prestigious institutions, including MIT World Peace University in Pune, IBMR, IPS Academy in Indore, and ITM University. As an accomplished researcher, Prof. Jatav has contributed numerous ‘B’ and ‘C’ category research articles to well-respected international journals. Additionally, she has authored management case studies focusing on Indian companies, which have been featured in Ivey publications.