Dr. Mangesh Kasbekar is a seasoned management professional with over 17 years of experience in academia and industry. His areas of expertise lie in the fields of Marketing, Research & Analytics, and Business Communication. He has completed his PhD in the area of Corporate Branding and has had the opportunity to counsel a brand management agency. He has conducted several workshops, MDPs, and FDPs in the area of Data Analytics and Corporate Communication. He is actively involved in publishing various research papers in national and international research journals and symposiums. He is a professor of Marketing Research & Analytics and is also the Program Head of the Global MBA Program and Head of PGDM Admissions at N. L. Dalmia Institute of Management Studies & Research.