Prof. Dr. R.K. Srivastava, an Emeritus Professor, is a renowned expert in Marketing, International Business and Research. With a prolific academic career, he has authored 210 research papers and published 17 books. Dr. Srivastava has been instrumental in shaping future leaders through his courses on Brand Management, Services Marketing, B2B Marketing, Marketing Strategy, Business Research Methodology and Market Research. As a Ph.D. guide at the University of Mumbai, he has mentored numerous doctoral candidates, contributing significantly to the academic community. His extensive knowledge and dedication to education have made him a respected authority in his field, inspiring both students and peers alike.