Prof. Sourav Choudhury is an IIM Ahmedabad alumnus, an ardent marketer, trainer, coach, mentor & strategist. He completed his PGDBA from Symbiosis Centre for Distance Learning and is a graduate from Calcutta University with Physics (Hons). He has trained 1000+ MBA students across India on marketing, sales and distribution, and facilitated them to be industry credible. He has worked with Nestle & McCormick for 32 years and has been in the field of consulting since 2018. Mr. Sourav Choudhury is also the founder of Smarketing Strategy Consulting & The Digital Business School. He is also guest faculty at various B-Schools across India. He is a coach & mentor to students of Kraftshala, a higher education platform that provides industry-led programs in marketing & sales training that are designed to equip students with industry relevant skills and are consistently updated with the latest, cutting-edge tools & learnings from the field.