Nowadays, marketing professionals are trendy among multinational companies, looking for aspiring talent with management degrees and expertise. With that said, a lot of people are encouraged to gain an MBA in marketing from a renowned university.
Talking about India, Mumbai is considered a hub of prominent management institutes. There are several top-rated management institutes in Mumbai that offer you an MBA marketing course with an excellent ROI. Here’s a list of concepts and areas covered under the syllabus of these institutes:
1.Business Environment and Management
If you’re looking at how environmental parameters affect a business, this is certainly an important aspect of marketing for you. It helps you gain knowledge about industrial policy, consumer acts, economic planning, import-export policy, privatization, and so on.
Management topics are the first thing that you’ll learn in your MBA marketing institute. It emphasizes you to learn about important management ideas, ownerships, and approaches. Moreover, it also makes you capable of planning and directing marketing campaigns.
2. Data Analytics
With the growing technological advancements in artificial intelligence, Data Analytics has been included in the curriculum of marketing MBA. It teaches you to work with a large volume of business data using the latest programming platforms, visualization tools, and algorithms.
3. Sales Management
Sales management has been a crucial part of Marketing MBA and has existed in the curriculum for a long time. It involves concepts of the sales organization with both theoretical and practical knowledge of sales operations. The module also helps you learn the art of salesmanship.
4. Consumer Behavior
The consumer is considered as the center-stage of marketing, and that’s why there’s a complete module about consumer behavior. In this module, you learn about the group and individual determinants of consumer behavior. It also talks about the change in consumer behavior due to environmental impact.
5. Marketing Management
Marketing Management is the most comprehensive and important module of a marketing MBA. A standard business school in Mumbai will teach you about several marketing aspects such as determining a product’s price, understanding its life cycle, and so on, under this module.
6. Digital Marketing
As the world is getting more and more digital every day, there’s a need for digital experts to support modern-day businesses on the internet. That’s why marketing MBA has started keeping digital marketing as a part of their curriculum in which you learn several topics such as SEO, PPC, SMO, and so on.
7. Statistical Analysis
Marketing MBA courses also allow you to here’s What You Can Expect from Top Management Institutes in Mumbaiarn about statistical concepts and their applications in solving real-world marketing problems. It also covers concepts based on operational research and encourages you to apply them in industrial projects.
The Takeaway
If you want to make a fulfilling career in the business world, a marketing MBA course is certainly a perfect match for you. There are numerous business institutes in Mumbai that offer complete courses with the entire curriculum. Therefore, make sure you begin your preparation right away and begin your path to a successful future quickly.