Colors of Gratitude was an initiative carried on during the festival of Navratri wherein, each colour prevailing during the 9 days of Navratri was dedicated to the essential workers of our society. For instance, red colour was dedicated to house-helps whereas grey colour was for nurses. This campaign was to make them aware that we are eternally grateful for them who willingly sacrifice their own safety and well-being as they forge ahead to get us out of this pandemic. Through this campaign, our message to them was “Your contributions are appreciated and we thank you in our prayers, hearts, and minds – each and every day”.
